Communications and Media, BA
Are you a natural story teller? Do you like to make things happen through social and other media? Do you see the potential to strengthen the media in Central Asia? Do you want to change the way Central Asia is covered in the media? If so, UCA's Communications and Media programme is for you.
UCA's Communications and Media programme offers a unique integrated approach that includes communications theory, media studies, journalism and applied media. The programme mirrors current trends in the study and practice of media communications.
The curriculum is developed in collaboration with the University of Technology Sydney in Australia.
You will be equipped with a strong foundation in both theory and practical skills desired by media industries, including journalism, public relations, advertising, marketing communications, multi-media design, media production, media law and management.
You will acquire skills in writing and critical thinking, as well as knowledge in media law, ethics and the political, economic, cultural and social character of Central Asian societies.
You will be exposed to high level production skills, including those that will help you leverage low cost mobile and computer technology to produce high quality video, sound and visual material.
Courses
Mandatory Courses
English Writing for Media**
Russian Writing for Media**
Media Production – TV
Media Production – Radio
Media Production – Print
Digital and Social Media
Structures and Economies of Media Organisations
Audience in Communications and Media
Communications in the Central Asian Context
Communication and Media Law and Ethics
Electives
Writing Courses
Media Writing Course Kyrgyz**
Media Writing Course Kazakh**
Media Writing Course Tajik*
Media Labs
Media Lab I and II – Print
Media Lab 1 and II – Radio
Media Lab 1 and II – TV
Media Lab 1 and II – Digital
Specialised Courses
Visual Communications
Advertising and Public Relations
Communications and Media Research
Development in Communications and Media
* Subject to change. Students are required to complete approximately 14 of the 21 courses.
** Year-long courses
*** Students can choose from one writing, media lab and two specialised courses
Career Pathways
Your minor complements your major area of study, enriching your skill set and knowledge base, making you an all-rounded candidate for any future employer. If you major in Communications and Media and minor in Central Asian studies, you will be armed with the technical communications and media skills you need and a background in Central Asian cultures and history and important policy frameworks.
