AKHP Public Lecture March 29th: Obstacle Course

Date: 29 March 2018
Other languages: Русский язык |
March 29th 2018, 4:00 pm
Almaty, Republic of Kazakhstan

University of Central Asia’s Aga Khan Humanities Project (UCA AKHP) has established a dialog platform to host a series of public lectures in Almaty (Republic of Kazakhstan). The platform is organised in partnership with Al-Farabi Kazakh National University (KazNU, Department of Journalism). The series seeks to facilitate professional development of faculty, and is open for scholars, researchers, teachers, public activists, academic and creative community, as well as for students, pursuing doctoral, masters and undergraduate degree in universities of the Republic of Kazakhstan. The platform promotes cross-disciplinary dialog between intellectuals, academics and students, who pursue doctoral, masters and undergraduate degree in arts and sciences.

Marjan Erbulatovna Elshibaeva 
Executive Director (Responsible for Internal and External Communications) 
Kaspi Bank

This is a motivational lecture that encourages people to set clear goals. We cover many sheets of paper with writing, stating our goals in life; and in our everyday life we receive a lot of advice related to time-management. However, it often does not help our wishes or goals come true. How do we reach a goal and how can we make our goals a reality? How can we transform it from “fata morgana” into something tangible and something that we can have here and now? How can we organise our life in such a way, as to make sure our goals and actions are result-oriented, as opposed to process-oriented? We should choose a trajectory in life when we are still students, however, nothing in life can be classified as “black” or “white”, “right” or “wrong”.  We should do what we believe in and what gives us real “drive”. It is important to be excited about what we do. Only then will we have self-esteem and associate ourselves with the product that we produce or sell.

The media sphere has many specialisations and has legal specialists (media law), content-generating specialists (production of texts, video and audio content), managers and producers. The sphere of communications also has as many specialisations covering crisis-management to day-to-day work. The earlier a student decides what they want to do in life, the more time they have to prepare, which in turn, will help them sell their services for a higher price. Many new professions are emerging these days. At the same time some professions are losing their relevance. Is journalism one of such professions?

This lecture will raise many questions, of which the students will have to answer themselves after they leave the lecture hall. What are the challenges, faced by “Millennials” and “Generation Z”?

Marjan Erbulatovna Elshibaeva graduated from Al-Farabi Kazakh National University. After graduation she worked for about 10 years for various independent TV channels in Kazakhstan, including her work as a journalist for Informburo, and producer of the Open Asia TV Show that was broadcasted in all countries of Central Asia. Mass media is one of the major tools to manage general society, to affect collective consciousness, and to establish certain public views and beliefs. In this regard, Elshibaeva dedicated more than 6 years of her life to the development of regional media, working in projects aimed at upgrading skills of staff of television and radio broadcasting companies, printed and Internet-based media.

As the Head of various training projects, she organised successful professional development events for managers, journalists, directors of photography, designers, and advertisement specialists from TV companies. Elshibaeva actively supports media-related reforms in Kazakhstan. She is committed to developing educated and socially responsible young people.
Nurzhauar Isaeva
Professor, Candidate of Biological Sciences
Coordinator of the Faculty Development Programme
Aga Khan Humanities Project
University of Central Asia

The lecture will be delivered in Russian.

Al-Farabi Kazakh National University
71 Al-Farabi Avenue
Department of Journalism
Lecture Hall #230
Almaty, 050040, Republic of Kazakhstan

Please confirm your participation with your name and affiliation by sending an e-mail to: nurzhauar.issaeva@ucentralasia.org.

* Ideas presented in this lecture reflect the personal opinion of the speaker and do not necessarily represent the views of the University of Central Asia and/or its employees.  
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