'Transcultural Campaigning' Research and Communication agency
The presentation will examine how solid preparatory research helps us understand communication and decision-making patterns; how re-enacting these patterns will guide the campaigners to the most efficient communication tools; and how appealing to the interests and values of the target audience can help shake up deep rooted beliefs and behaviors, and induce attitude change in a society.
Dr. Melita H. Sunjic holds a PhD in communication and media science and has been teaching at the Vienna University, Department for Communication, for more than 30 years, whenever she was posted in Europe. She specialises in non-profit public relations, strategic communication and trans-cultural campaigning.
While she has kept her link to academia throughout her professional life, Dr. Sunjic has always worked full time as a communications practitioner. She began her career as a journalist in Vienna and spent 25 years with the United Nations High Commissioner for Refugees (UNHCR) in senior communications positions, many of which were related to campaigns. She worked in Europe, Asia, Africa and the Middle East, including crisis areas such as the Balkans, Afghanistan, Iraq, Georgia, South Sudan and Sudan. Since January 2018, she runs her own research and communication agency, Transcultural Campaigning, and is consulting governments and international organisations on communication strategies in the fields of migration and refugee policy (www.transcultural.at).
University of Central Asia
138 Toktogul Street
2nd Floor Seminar Room
Bishkek, Kyrgyz Republic
The presentation will be conducted in English language. Russian translation will be provided upon request.
We would highly appreciate if you kindly confirm your participation to Mr. Baimat Niiazaliev by April 26th 2019 by phone: +996 312 910 822 (ext. 578) or by email: Baimat.firstname.lastname@example.org.
Ideas presented in this lecture reflect the personal opinion of the speaker and do not necessarily represent the views of the University of Central Asia and/or its employees.